
The “Patch” is located in the heart of beautiful downtown Halifax at the World Trade & Convention Centre (WTCC) at 1800 Argyle St.The Patch is situated on the 2nd floor of the WTCC which is conveniently connected by indoor escalator to the Halifax Metro Centre.
The Patch features a friendly and high-energy atmosphere – a good time for all! With an impressive showcase of top Atlantic Canadian Bands, a constant stream of fun contests and games, the Patch is a vibrant world of entertainment and celebration. If the excitement isn't on the ice – it's in the Patch!
The Patch has a capacity of 2,000 people.
Open daily from 10:00 a.m to 2:00 a.m
Admission is free with your 2010 Tim Hortons Brier same day draw ticket!

The Patch is located at the World Trade Convention Centre WTCC, 1800 Argyle St. in downtown Halifax, Nova Scotia.
Where will I find Keith’s Patch?
The biggest party of the 2010 Tim Hortons Brier is at the World Trade & Convention Centre, connected by indoor escalator to the Halifax Metro Centre.
What’s the admission for Keith’s Patch?
Admission is free – as long as you have a 2010 Tim Hortons Brier same-day draw ticket.
Are there any age restrictions?
Minors are allowed in Keith’s Patch until 9:00 pm. After that time all guests must be of legal drinking age – 19.
What are the regulations for smoking?
Keith’s Patch is a smoke-free environment.
Where and when did the Patch get its start?
The legend of “the Patch” began at the 1982 Labatt Brier in Brandon, Manitoba. Starting out as a casual gathering of fans relaxing over a beverage and a snack – with local entertainers contributing to the experience – it has grown each year to become a major attraction of Season of Champions events across Canada.
Why is it called Keith’s Patch?
Originally, it was the “Brier Patch”. The Alexander Keith’s Brewing Company assumed sponsorship of what has become the biggest party in Canadian curling. It was an ideal combination – a company with a passion for its product and fans with a passion for their favourite sport.
What can I expect when I visit Keith’s Patch?
Everything and anything that’s related to fun! Keith’s Patch is the place where you can meet up with old friends – and make lots of new friends. Where curling fans from across the country gather to sing and dance to great live entertainment. Share a beverage, a bite and a sense of camaraderie you won’t find with any other sport!

There is limited parking downtown Halifax, therefore we encourage individuals to use taxis, the Metro Transit or to walk. The downtown area of Halifax is easily accessible by foot! Metered parking spots can be found around the city and The Scotia Square Parkade which has over 1,700 parking spaces on six levels and can accommodate many vehicles.
Halifax Metro Transit System operates a full schedule of buses. Visit the Metro Transit website for more information.

The Patch is offering Home-style Cooking throughout the Tim Horton’s 2010 Brier. Food and snacks are available daily from 11 p.m to 8.pm . Prices range from $2.00 - $10.00.

The main stage is the focal point of Keith's Patch featuring a wide range of live entertainment every day and into the early hours of the morning. Get ready to be impressed with the local talent in this province! In between our amazing showcases, guests can take part in “Cool Curling” and many of your favourite curling-games! There is no shortage of fun here – just leave it up to our M.Cs to keep the crowd entertained with impromptu games, contests, and East Coast humour!





